The Standard Manual forFitnessThe Standard Clerk Company

Gyms · Yoga and Pilates · Boutique Studios · Personal Training

Every class filled.Every lapsed member invited back.

Your coaches stay on the floor. Your clerks keep classes full and memberships renewing.

Your clerks

They draft. You approve.

The Waitlist Clerk

Drafts the offer of every open class spot to the next name waiting.

The Renewals Clerk

Drafts renewal reminders before a membership or class pack runs out.

The Win-Back Clerk

Drafts a come⁠-⁠back note to members who stopped coming, in your voice.

The Trial Clerk

Follows up on every free trial and intro offer the same day.

The Front Desk Clerk

Drafts answers to schedule, parking, and membership questions from your own details.

What it knows

January. New members arrive in January. Check⁠-⁠ins keep them past March.

Attendance. A member who skips two weeks gets a friendly note.

The lingo. Class packs, drop⁠-⁠ins, freezes, and late⁠-⁠cancel fees, read like your front desk.

Your limits. Health, injury, and nutrition questions go to your trainers. Clerks never advise.

Your software

MindbodyPriced per location
SquareReady now
StripeReady now
MailchimpReady now
Gmail and Google CalendarReady now

What changes

Fuller classes

Open spots go to the next name in line.

Members stay

Renewal reminders go out before memberships lapse.

Trials turn into members

Every trial visitor hears back the same day.

Fees

Business auditFree
The Digital Presence$2,500
The Standard Manual$3,500
Both$4,750
Keep-Running, monthly$299
Answering Service, monthly$199

See it on your own schedule.

The free audit shows where your hours go and what to hand off first.

Get a free auditSee a demo